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Preventing a brave new world
Preventing a brave new world






There are five different castes or models of humanity, each carefully designed and conditioned to serve a given social purpose. Within a vast eugenics project, people are mass produced through advanced reproductive technologies and conditioning to be docile and serviceable participants in society, fully invested in the production and consumption that constitute its heart.

preventing a brave new world

Human beings themselves have become the objects of the World State’s hyper-Fordism.

preventing a brave new world

Mass production and mass consumption of disposable products (“ending is better than mending”), as well as the values of predictability and uniformity, are fundamental principles of the world order. He’s the basis of its dating system (the book’s events occur in the year 632 A.F.-After Ford), and his name-that of the founder of the new world-is now employed where God’s name was formerly used.

preventing a brave new world

Within Huxley’s World State, Henry Ford is revered as a semi-mythical messianic figure. Brave New World finds its narrative premise and its object of criticism in the ascendant Fordist ideology of Huxley’s day, projected into an unsettling dystopian future.








Preventing a brave new world